The HubSpot core
Get the process out of people’s heads and onto a wall.
Two days with your sales leadership to define how you actually sell: stages, exit criteria, qualification, handoffs and the numbers that matter. The output is a process the CRM can be built to.
A named specialist replies within one working day.
What is a sales process workshop?
A facilitated session with sales leadership to document how the business actually sells: deal stages with exit criteria, qualification standards, lead handoffs, forecast definitions and the metrics leadership will hold people to. It produces the specification that CRM configuration is built from.
What you get
What you get.
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01
Stages with exit criteria
Not stage names. The evidence required to move a deal forward, agreed by the people who will have to enforce it.
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02
A qualification standard
One definition of a qualified lead that marketing, SDRs and sales have all signed. This is usually the argument the workshop exists to settle.
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03
A build specification
Written so it can go straight into CRM configuration, by us or by anyone else.
Scope and shape
Scope and shape.
Every engagement is scoped properly before it starts. This is the shape of a typical one.
- Format
- Two days, in person where possible Remote works. In person settles disagreements faster
- Who must attend
- Sales leadership, marketing leadership, one senior rep The senior rep is the one who tells you what actually happens
- Output
- A documented process and build spec Delivered within a week
- What it is not
- Sales training This defines the process. It does not teach people to sell
Free, and yours to keep
See where the portal is quietly costing you deals.
The free audit reads lifecycle stages, routing and pipeline hygiene on your own portal. The findings are yours whether you engage us or not.
- Portal health
- Workflow audit
- Data hygiene
10,000 credits buys one of
- HubSpot-sent emails
- 666
- Workflow actions
- 3,333
- AI service conversations
- 200
- AI content pieces
- 10
How it runs
Prepare. Map. Decide. Document.
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01
Prepare
Pipeline data and win-loss pulled beforehand, so the room argues with evidence.
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02
Map
The process as it genuinely runs today, including the parts nobody admits to.
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03
Decide
Stages, exit criteria, qualification and handoffs, settled in the room.
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04
Document
A written process and a build specification the CRM can be configured from.
Somebody with the same problem
What changed, and what it was worth.
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Build · architecture
The modelled case for one HubSpot portal instead of six
Six HubSpot portals cost about $90k a year. A modelled one-portal setup comes to about $49k, a modelled saving of about 45 percent.
EPI-USE
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Build · website
A 25-page HubSpot website in four weeks
One senior architect and an agentic delivery process, shipped in step with the brand launch.
W.consulting
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Build · website
A client portal and a theme-based website
Migrated off a legacy stack onto HubSpot with a modular theme the marketing team runs themselves.
Phillips Law
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Related
What sits either side of this.
These are not silos. Whichever one you arrive for, the next one is already waiting.
Before you ask
The questions we get on this one.
We already have a sales process. Why do this?
Most companies have a process on a slide and a different one in the pipeline. The workshop exists to find that gap and close it before it gets encoded into a CRM.
Do we have to build it with you afterwards?
No. The specification is yours and it is written to be implementable by anyone.
Can this be done in a day?
It can. It usually should not be. Day one surfaces the disagreements and day two resolves them, and skipping day two just moves the argument into the build.
Talk to us about sales process workshop
Tell us what is going on.
One form, one reply, from the person who would do the work.
- A reply within one working day
- From a dedicated specialist, not an account manager
- A real person reads every message
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