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The HubSpot core

Publishing that keeps going after the launch enthusiasm dies.

A content operation: the themes, the calendar, the templates, the distribution and the measurement, set up so producing the next piece is a process rather than a heroic effort.

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A named specialist replies within one working day.

What is a content engine setup?

The operating system for content marketing: topic strategy tied to buying questions, a production calendar and templates, HubSpot blog and landing page infrastructure, distribution and nurture automation, and reporting on what content influences pipeline. Built so output does not depend on one motivated person.

What you get

What you get.

Scope and shape

Scope and shape.

Every engagement is scoped properly before it starts. This is the shape of a typical one.

Typical duration
Six to ten weeks to stand up Then it is a rhythm, not a project
Who runs it after
Your team, or us on retainer Either way it is designed to be handed over
Built for answer engines
Structured answers and schema, not just blogs The search surface has changed and content structure has to change with it
Realistic output
Two to four substantial pieces a month Anyone promising twenty is selling you volume, not pipeline

New pricing, your numbers

Size the new HubSpot pricing model before you commit.

The calculator works out what your seats and credits actually cost under the new model, using your numbers rather than a sales estimate. See what changed.

  • Portal health
  • Workflow audit
  • Data hygiene

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10,000 credits buys one of

HubSpot-sent emails
666
Workflow actions
3,333
AI service conversations
200
AI content pieces
10

How it runs

Research. Structure. Equip. Measure.

  1. 01

    Research

    The questions your buyers ask, and where you can realistically win attention.

  2. 02

    Structure

    Topic clusters, site architecture and internal linking designed to compound.

  3. 03

    Equip

    Calendar, briefs, templates, workflow and publishing infrastructure.

  4. 04

    Measure

    Reporting from first touch through to influenced pipeline.

Somebody with the same problem

What changed, and what it was worth.

All case studies

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Before you ask

The questions we get on this one.

Do you write the content?

We can, and we would rather set you up to write it with our briefs and editing. Content written by people who know the business beats content written by people who know SEO.

How long before it produces anything?

Organic compounds slowly. Expect six to nine months for meaningful search traffic, and much sooner if the content is used in sales conversations and nurture, which is where it earns its keep first.

Is blogging still worth it in an AI search world?

Volume blogging is not. Structured, genuinely expert answers to specific buying questions are more valuable than they were, because that is what answer engines cite.

Talk to us about content engine

Tell us what is going on.

One form, one reply, from the person who would do the work.

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  • From a dedicated specialist, not an account manager
  • A real person reads every message

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