Skip to content
Book a call

About Muloo

A technical firm that happens to be very good at HubSpot.

We started as a HubSpot agency and grew out of it. What we do now is build the revenue systems underneath a business, on HubSpot where that is the right platform, and on whatever else the job actually needs.

Book a call Meet the team

A named specialist replies within one working day.

What is Muloo?

Muloo is a Cape Town based technical systems and AI firm. We design and build the systems revenue teams run on: HubSpot architecture and implementation, revenue operations, demand generation, applied AI, and our own products. We have been a HubSpot partner for around ten years and have been building Muloo for about eight.

The short version

Where we come from.

  • ~10 yrs HubSpot partner
  • ~8 yrs Building Muloo
  • 5 Streams, one platform
  • Cape Town Where we are

Why we stopped calling ourselves an agency

Because the work stopped being marketing work. The problems clients brought us were architectural: a CRM nobody trusted, a process that existed in a spreadsheet, reporting that could not survive a board meeting. Those are engineering problems wearing a marketing job title, and an agency is not shaped to solve them. So we changed the shape rather than the pitch.

Ten years before Muloo, the work was international outsourcing into South Africa. That is where the operational bias comes from, and why we care more about whether a process survives contact with a real team than whether it looks good in a deck.

How we think

Four things we will not trade away.

Not values on a wall. These are the positions that cost us work, which is the only way to tell whether a principle is real.

Who you deal with

A small team, deliberately.

You get the person who did the work, not a summary of it. Pick who you want to talk to.

Careers

We are always looking for someone a little unusual.

No job board, no vacancy list. If you are curious, build things for fun and would rather work out the answer than wait to be handed it, we want to hear from you, whether there is a role open today or not.

We don't care about degrees. We care about what you can do.

Show us what you've got

Who does well here

  • Would rather pave the road than wait for one
  • Can't leave a broken system alone
  • Loves tech, and is already using AI daily
  • Starts before being asked
  • Open to ideas that are not theirs
  • Breaks moulds on purpose, not by accident
  • Explains the complicated simply

Already know what you need?

Skip the reading. Book 45 minutes.

Tell us what is going on and we come to the call having already looked at it. If we are not the right fit, we say so.

Book a call

What that looks like in practice

What changed, and what it was worth.

All case studies

Elsewhere on the site

If you want the detail rather than the story.

Talk to us

Tell us what is going on.

One form, one reply, from the person who would do the work.

  • A reply within one working day
  • From a dedicated specialist, not an account manager
  • A real person reads every message

Rather pick a time now?

Book a call

Protected by reCAPTCHA. We do not sell, share or rent your details.